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In the UK, it reached the summit at the end of 2018 and has remained there since. The track, which Max calls a tongue-in-cheek look at the way women are often perceived in romantic relationships, and which a casual listener might hear as a reinforcement of the stigmas Max says she’s critiquing, has gone #1 in 15 countries. To that list you can now add Ava Max - aka Wisconsin-born, Virginia-raised Amanda Ava Koci - whose “Sweet But Psycho” might be the biggest song in the world right now. It opens to a romantic black and white shot of a woman and her boyfriend, before slowly devolving into more and more madness punctuated by Max assuming the role of various horror-movie-inspired characters.A non-exhaustive list of American musicians who’ve hit it big in Europe and the UK before breaking through back home: Jimi Hendrix, Backstreet Boys, NSYNC, the Strokes, the White Stripes, Andrew W.K.
Sweet but psycho ava max movie#
The music video is like a slasher movie that accidentally had a pop song spilled into the mix. Max said she wanted it to be a theatrical experience, and she definitely delivered on that front. Though the anger is still misplaced, it’s a little easier to see why the music video raised more concerns. One of the other main gripes with the mental illness theme that detractors had was in fact not with the actual song itself or the lyrics, but with the music video that accompanied it. The complaints never really took off or did much to dissuade people from enjoying listening to the song or make any real dent in the number 1 spot that the song had managed to achieve in multiple charts. Regardless, a variety of organizations and media outlets were at the song’s throat over the apparently harmful or negative content of the song, interpreting the lyrics far differently than what their author had intended. Of course, hearing Max talk about it, and reading the lyrics for yourself, it’s fairly clear that the purpose of the song wasn’t to have some sort of unnecessary jab at sufferers from mental health issues.
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Part of the controversy surrounding both the title of the song and the lyricism contained within it related to this, through the usage of the word ‘psycho’. I love my Avatars to the moon and back ? #HappyBirthday #SweetbutPsychoĪ post shared by AVA MAX on at 12:12pm PDT The Word PsychoĮach and every person will likely have had different experiences with mental health issues, whether it be personally or through a loved one. Two years of, “Sweet but Psycho.” !!! Thank you so much for sticking by my side through thick n thin. The song is not about one person in particular, even though at times it can sound like the lyrics are a warning about an individual who is dangerous. She and her hit song have been the subject of many an interview, where she speaks in detail about the overall meaning of the song. Whether it’s due to the controversies surrounding the song, the fact it was not only her first big studio release but her first hit, or that she simply has a close connection with the lyrics of the song, Max has been very informative about the meaning of the lyrics. Ava Max | lev radin / Īlthough some might label the usage of the word ‘psycho’ as a provocation towards mental health issues, Max has stated numerous times that the intended meaning of the word was nothing to do with those issues.
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The meaning of the song has been spoken about at length by Ava Max herself. With that success came a tiny bit of controversy over the usage of the word ‘psycho’, but what is the song actually about?Īva Max’s ‘Sweet but Psycho’ is about any woman who is strong and independent, despite being told otherwise, and is not afraid to show it. Ava Max’s “Sweet but Psycho” dropped a few years prior to the album that it later belonged to, Heaven & Hell, seemingly coming out of nowhere and smashing the charts in multiple countries.